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Lavan3C Stores, first Iranian chain stores in the field of ICT, launched by LavanPearl Service Co, registered more than 15 thousand subscribers to its loyalty network during 14th Elecomp.
According to Lavan officials, the first presence of Lavan3C stores in a domestic exhibition was planned to be used as a heavy branding opportunity by putting a focused pressure on Electronics, computer and e-commerce exhibition (Elecomp).
It seems that the most specific point about this success story was Lavan’s unified booths in a form of 12 multiple stands in 12 different locations, to emphasize on the availability of shops at nearest locations to the endusers – one or two stands in each hall- and one main island shaped stand in hall No.38 which gained the most attention during the show.
Regarding to post show statement of Lavan spokeswoman, Sanaz Ossanloo, by this multiple attendance Lavan tried to highlight the nature of its expanding chain stores as well as its multiple nature from valid, official vendors’ side: “these 13 stands, here in Elecomp, mean that we’re looking forward to cooperate with every body, every where as long as our high standards regarding the customer rights and satisfaction is met.” said Ossanloo.
Experiencing long lines of subscribers, Lavan’s main Island in hall No.38 had 11 single stands for its volunteer IT vendors and distributors under the name of Lavan 3C Stores. Sony, Lenevo and Asus laptops, Genius and Farassoo computer accessories, Kaspersky home edition anti virus, hp toners, Maserati and Soyo components were among the products in Lavan central stand.
Beyond that plurality of the stands and locations, most useful engine of this “Big Bang” for Lavan in Elecomp was these vendors and distributors special promotions and offers for the exhibition period, varying from 20 percent up to 200 USD discount for high-end products, such as Farassoo LCD TVs or Sony FW laptop series.
Lavan Pearl Service Co, founded in early 2006, now consists of more than 80 active IT dealers and even more retailers all over Iran under the name of 3C (Computer, Communication and Consumer Electronics) retailing network, but for many market advisers its first real propaganda in Elecomp, with 15 thousands new potential costumers, could be a mile stone and of course a challenge for Lavan sales and after sales services; a little but important first step from a long journey on a unique, but also unknown road of Iranian market!
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